7 Benefits of Google Maps Street View for Your Business
Did you know Google Maps offers you a lot more features than directions? (Especially if you’re a business owner.)
This particular feature helps to build trust with your customers. It creates a better connection with your target audience. Both of which potentially increases your ROI.
What we’re talking about is your standard business image taken to the next level: Google Maps street view.
This feature allows your customers to take a virtual tour around (and inside!) your business.
Customers can get excited about the restaurant atmosphere before walking through the doors.
…all from the comfort of their living room.
At the same time, Google Maps uses technology that automatically blurs faces and license plates. So you don’t have to worry about unwarranted privacy.
Read on to learn what specific benefits Google Maps street view can offer your business!
1. It Builds Trust With Your Customers
Humanising a brand is crucial to fostering trust.
Humanising a brand involves adding pictures of your employees and yourself to the company website. As well as adding an “About Us” tab to your website’s menu.
Another way to humanise your business is by using Google Maps street view. Which allows customers to put a face to the business name.
This increases their comfort level, making them more likely to enter your doors.
Show, Not Tell
Also, it’s trustworthy because you’re not outright telling customers they should trust your business. You’re showing them.
What the virtual tour does is show that your business has nothing to hide. In fact, just the opposite.
2. It Helps With the Research Process
Retailers state that 82% of consumers do research online before visiting a store.
Such research may involve wanting to know what the store looks like inside and out.
Google Maps street view helps with the researching process by allowing prospective customers to take a virtual tour before visiting.
Customers can learn valuable information from this virtual tool—such as what your storefront looks like.
Other pertinent details include the overall business atmosphere and the store’s friendliness and personability.
Information that customers would have to dig for on sites like Yelp and Glassdoor.
Google maps street view is doing more than helping with the research process. It’s demonstrating the quality of your business.
By providing this feature to your customer, you’re showing that your business cares for its customers. And will do everything it can to provide the best customer experience.
Both of these aspects of the research process will increase the chances of customers visiting your business and making a purchase.
In fact, your potential customer can have instant access to the inside of your business within one click. After all, 43% of searches are done in Google Maps.
3. It Creates a Better Connection
One of the benefits of humanising your business is establishing a better connection with your customers.
They know you’re legitimate, and don’t need to put up their guard. Enough said.
4. Better Access to Your Target Audience
Let’s say you’re a sports bar restaurant whose target audience is Bournemouth football fans.
To attract your target audience, you’ve hung up football banners and memorabilia throughout your restaurant.
Well, you want to show off the decor, right?
Google Maps street view gives you that platform to do so. Suddenly prospective Bournemouth football fans can take a virtual tour of your restaurant/bar. They see the football decor and are hooked.